In 2021, the senior care industry was in the throes of a pandemic-induced crisis, grappling with a workforce that appeared on the brink of exodus. KARE and Bear Wise Consulting released  "A Tale of Two Perspectives," a groundbreaking study that exposed a critical disconnect between what benefits and employer attributes caregivers valued versus what operators thought they valued.

Four years later, the senior living landscape has shifted. KARE re-administered the same survey to a large cohort of the careforce (CNAs, LPNs, RNs)  (N=3,527) and senior living community leaders (N=467) to track the evolution of this relationship. 

• Motivators & Demotivators: What actually drives retention vs. turnover?
• The Culture Valuation: What is the exchange rate between culture and cash?
• External Threats: Is the industry still afraid of Amazon?
• Retention Outlook: Are we facing a shortage or a stabilization?